Apple takes investors on a wild ride

SAN FRANCISCO — With only modest expectations, Robert Leitao of Santa Clarita made a decision in 1994 that would change his life. He bought Apple stock.

This was several years before Steve Jobs returned to resurrect Apple, long before the iPod, the iPhone or the iPads that would make Apple the most valuable company in the world. A $1 investment in Apple at the start of 1994 is now worth about $70.

"Even with the recent sell-off, I'm still doing very well with the stock," said Leitao, who works as director of operations at a Catholic church in Burbank. "Apple provided for a down payment on our home for our blended family of four kids."

Leitao is one of the countless people whose lives have been touched by Apple's stock, which has become a global economic force. It is now one of the most widely held stocks, and the most valuable. Even as Apple Inc.'s market value fell to $480 billion on Friday, it was still larger than the gross domestic product of Norway or Argentina, and more than the combined value of Google Inc. and Microsoft Corp.

Yet that astonishing size and economic influence is also what, many analysts believe, contributes to the extraordinary volatility that can make owning Apple's stock a hair-raising experience.

It was inevitable, analysts say, that after Apple's stock rose 74% in the first nine months of this year, a huge wave of selling would occur as fund managers locked in their profits. And yet, in recent years, these huge dips have been followed by even bigger run-ups that led to new record highs, a dynamic that one trader refers to as the "Apple slingshot."

That pattern has some analysts betting Apple will soar above $1,000 a share in 2013, a scenario almost guaranteed to drive the global obsession with the company's stock into an even greater frenzy.

"The impact on shareholders and on the economy is incredible," said Howard Silverblatt, senior index analyst for S&P Dow Jones Indices. "We've not seen anything like this in the modern trading era. Ever."

Even after the remarkable decade of Apple's revival, the company's stock managed to reach new milestones this year. Early in 2012, Apple became the sixth company ever to surpass $500 billion in market value. In August, it became the only company in history with a market value topping $622 billion.

That performance affects just about anyone who has a 401(k) account or a pension. According to FactSet, a research firm that tracks investment funds, 2,555 institutional investors — mutual funds, hedge funds and pension funds, among others — owned stock in Apple, just behind the 2,590 that held Microsoft stock, as of Sept. 30, the most recent date funds had to disclose their holdings. However, the value of that Apple stock held by institutional investors on that day was $427 billion, compared with $172 billion for Microsoft, according to FactSet.

Silverblatt said the only company that has come close to having such a strong influence on the broader stock markets since World War II is IBM in the early 1980s, when the PC revolution was just getting started. But not only is the value of Apple's stock remarkable, so is its volatility. Such large stocks rarely have such big, quick swings.

Apple shares peaked at $702.10 on Sept. 19, up from $401.44 at the start of the year, a run that astonished analysts. But just as remarkable has been its collapse, falling as low as $505.75 in intra-day trading Nov. 16.

"It's just amazing because it's such a large company," said Brian Colello, a senior research analyst at Morningstar. "The company lost about $35 billion in market cap in one day. That's the size of some large-cap stocks."

Yet such swings have become commonplace for Apple stock. Before its latest swoon of 23.4% since its September high, Apple had experienced three previous corrections of more than 10% over the last two years.

The value of Apple's stock and its extreme swings have made researching it and trading it almost a full-time job for some people. Jason Schwarz of Marina del Rey edits EconomicTiming.com, which sends out up to five newsletters each week to its 1,000 clients that focus in large measure on Apple. He also helps run Lone Peak Asset Management, which has about $500 million in assets.

Schwarz says that what he calls the "Apple slingshot" is actually a virtue of the shares.

"The extraordinary volatility is the result of Apple's strength," Schwarz said. "People try to blame the volatility on Apple's weaknesses."

Schwarz and many other Apple believers argue that people are making a big mistake when they try to understand the stock's behavior by focusing on various bits of bad news such as an executive shake-up, the Maps controversy or questions about market share or competition. They have almost nothing to do with the regular hits taken by Apple shares, the argument goes.

Instead, folks like Schwarz say more technical factors are at work, such as the fact that the fiscal year for many stock funds ends Oct. 31. When the stock peaked in September, many fund managers rushed to sell to lock in profits for the year. Apple stock makes so much money for so many people, then plummets when shareholders pause to reap their profits, Schwarz says.

The volatility has continued in recent weeks, the argument goes, because fears of higher taxes next year have many fund managers trying to take advantage of short-term swings to make bigger profits. That volatility offers tantalizing windows for huge, short-term profits for investors willing to take the risk.

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Meet the World?s Cheapest Venture Capitalist

Maciej Cegłowski’s new startup fund was the toast of Silicon Valley on Friday, lighting up Twitter, winning top billing on the elite Hacker News forum, and drawing dozens of applications from would-be portfolio companies. The fund’s draw: Extreme stinginess.

The Pinboard Investment Co-Prosperity Cloud, as the fund is called, offers chosen startups all of $37 in venture capital. Not $37 million, like you might get from the uber-investors on Silicon Valley’s Sand Hill Road, or $37,000, like what YCombinator and other incubators offer. Thirty-seven crisp George Washingtons.

“The thing that has really changed in the past couple of years that hasn’t been internalized by everyone is that startup costs are really very, very low,” says Cegłowski. “Even compared to 2008 it costs very little money to do stuff. You have these technologies that are pretty good at scaling up … but it’s still free, open source software. So as long as the labor is free, you’re fine.”

‘I want to promote ideas that aren’t game changers.’

— Maciej Cegłowski

The Co-Prosperity Cloud is more than a statement on the rapidly falling cost of scaling software. It’s also about a crucial shift in the role played by startup investors. The importance of the actual capital distributed by venture capitalists continues to fall along with the costs of deploying, distributing, and scaling up apps, websites, other software, and even hardware. Less tangible aspects of an investment, like the endorsement, expertise, and social graph of the investor have become correspondingly more important.

If Cegłowski can prove there is an extreme version of this trend — that there are compelling startups for which investment dollars are borderline meaningless, and for which social capital is paramount – he could help remake the tech investment pipeline from a glorified money hose into a system for primarily distributing social capital like prestige, attention, taste, and advice.

The Co-Prosperity Cloud is an experiment in distributing just that sort of social capital. It offers not just the $37, but also Cegłowski’s vote of confidence – he’s only picking six winners – and “as much publicity as I can provide,” as the fund webpage says. That publicity will presumably come via the devoted online following Cegłowski has built over the years for his articles on bootstrapping his bookmark service Pinboard.in, as well as for his wide-ranging personal essays, including an indispensable meat-lover’s guide to visiting Argentina.

“I want to see if I can give people the social boost to get a chance to explain their idea and attract that initial group of customers,” Cegłowski says. “Because once you have a handful of people who use your product you can kind of claw your way up from that. It’s just that the first part is really tough.”

The former Yahoo engineer is hardly the first to capitalize on the changing nature of startup funding. YCombinator pioneered the pairing of tiny, low-five-figure funding rounds with intensive mentoring and an unconventional selection process. Its success stories include Dropbox, SocialCam, and Airbnb. The venture firm Andreessen Horowitz, meanwhile, bolsters its monetary investments with exceptional expertise in areas like human resources and public relations. Its investments have included Facebook, Twitter, and Skype.

Where the Co-Prosperity Cloud is different is in its lower ambitions. It aims to fund what Cegłowski calls “barely successful … modest” companies like his own Pinboard, a one-man operation that he says couldn’t pay a second employee but that covers his costs, salary, plus a contribution to his savings. Where YCombinator encourages two-founder teams and follow-on venture capital rounds that push startups toward a big-money exit, the Co-Prosperity Cloud actively encourages solo founders and slow-building, sustainable companies.

“I’m interested in this world of niche businesses no one will really fund,” Cegłowski says. “[I] want to promote ideas that aren’t game changers and aren’t going to grow into a giant business but are a perfectly great business.”

The fund is off to a promising start. As of this morning, it was a brand-new idea that had popped into Cegłowski’s head during an a.m. jog around San Francisco. By the end of the evening, he had upward of 40 applications, as well as offers to supplement each of his investments, to the tune of $50 apiece, from venture capitalist Marc Andreessen (of the aforementioned Andreessen Horowitz) and tech entrepreneur Thomas Ptacek.

The Co-Prosperity Cloud’s application deadline is Jan. 1, and Cegłowski anticipates announcing winners shortly thereafter. He jokes about how poorly things could go, but in the end resolved that this would be OK: “I decided I could spend $200 for this experiment.” That small outlay could result in big savings for future entrepreneurs. Or, at the very least, another blockbuster entry on Cegłowski’s blog.

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School shooting postpones Cruise premiere in Pa.

NEW YORK (AP) — The U.S. premiere of the Tom Cruise action movie “Jack Reacher” is being postponed following the deadly Connecticut school shooting.

Paramount Pictures says “out of honor and respect for the families of the victims” the premiere won’t take place Saturday in Pittsburgh, where “Jack Reacher” was filmed.

The premiere would’ve been Cruise’s first U.S. media appearance since his split from Katie Holmes over the summer. It was to be more contained with select outlets covering and a location away from Hollywood or New York.

A proclamation ceremony for Cruise had been planned with Pennsylvania Gov. Tom Corbett and Pittsburgh Mayor Luke Ravenstahl.

No new date for the premiere has been set. The movie opens Dec. 21.

Friday’s massacre at a Newtown, Conn., elementary school killed 20 children and several adults.

Entertainment News Headlines – Yahoo! News

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The Neediest Cases: Disabled Young Man and His Protective Mother Deal With Life’s Challenges

Though he would prefer to put his socks on without his mother’s help, Zaquan West, 25, does not have a choice.

Michelle V. Agins/The New York Times

Joann West is a constant caretaker for her son, Zaquan. Though Ms. West works as a receptionist, the family fell behind on rent.

For the past 100 years, The New York Times Neediest Cases Fund has provided direct assistance to children, families and the elderly in New York. To celebrate the 101st campaign, an article will appear daily through Jan. 25. Each profile will illustrate the difference that even a modest amount of money can make in easing the struggles of the poor.

Last year donors contributed $7,003,854, which was distributed to those in need through seven New York charities.

2012-13 Campaign

Previously recorded:

$3,104,694

Recorded Thursday:

$137,451

*Total:

$3,242,145

Last year to date:

$2,862,836

*Includes $596,609 contributed to the Hurricane Sandy relief efforts.

The Youngest Donors

If your child or family is using creative techniques to raise money for this year’s campaign, we want to hear from you. Drop us a line on Facebook or talk to us on Twitter.

A genetic disorder has encumbered Mr. West all his life, but he has needed assistance with this particular task since only last year. In November 2011, he had surgery to remove a cancerous tumor on his left thigh that was as big as a football, but he was left less flexible.

“He doesn’t do well with disability, with the label,” his mother, Joann West, 55, said. “He doesn’t tell people that he has a disability. If they can’t see it, they just can’t see it.”

When her son was 13 months old, Ms. West learned he had neurofibromatosis, a disorder that causes tumors to grow on the nerves and, in some cases, to infringe on vital organs, or as was the case last year, to become malignant. It also creates large bumps on the skin known as nodules.

At ages 5 and 8, Zaquan had operations to remove neurofibromatosis clusters that were eating away at his left hip bone. The disease has left his left leg a few inches shorter than his right. After each operation, he had to relearn how to walk.

Because of his physical disability, he was placed in a special-education class at school and given the same homework every night, his mother said.

“I advocated for him,” Ms. West said. “I kept fighting, because he was no dummy. He was physically impaired, not mentally. I went out of my way to try to give him a better life. The system would have failed him more than it did if I hadn’t stepped in.” Her efforts led to his being moved from a special-education classroom to a regular one in second grade.

Ms. West, a single mother, acknowledges that her protective instincts made her a very controlling parent, and she did not allow Zaquan out of the house much, which limited his friendships.

“I was afraid for him,” she said. “The streets, they don’t care about your disability.”

When Mr. West entered high school, it was the first time he had truly been away from his mother’s watchful eyes. He began skipping class, often going to the park or wandering their Bedford-Stuyvesant, Brooklyn, neighborhood with truant friends. He eventually dropped out of school.

“It was just me being out on my own and making my own choices,” Mr. West recalled.

Though she did not agree with her son’s decisions, Ms. West said that his need to explore was in some ways a result of her actions. “At a point, I stepped back,” she said, “to allow him to do certain things on his own and do what he wanted to do.”

In 2007, a couple of years after he dropped out, Mr. West joined the Door, an organization focused on empowering young people to reach their potential. There, he obtained his high school equivalency diploma.

Today, Mr. West is job hunting so that he can help pay his and his mother’s expenses.

But paying the monthly bills has become a struggle, Ms. West said, in part because of a recent change in her budget. In August, after an increase in income, they stopped receiving $324 a month in food stamps. The additional income did not cover all their expenses, however, and Ms. West eventually fell behind in the rent on their apartment.

Ms. West, who has been employed in various administrative jobs, currently works as a receptionist for Howie the Harp Advocacy Center, an agency that provides employment help to people with psychiatric disabilities. Her annual salary is about $25,000 before taxes. Her son receives $646 in Social Security disability benefits. After the family’s food stamps were cut off, Mr. West applied individually, and he now receives $200 in food stamps each month.

With the addition of Mr. West’s disability benefits and food stamps, their net monthly income is $2,213. Their contribution for the Section 8-subsidized apartment Ms. West has lived in for the past 30 years is $969.

Knowing she was in need of help, Ms. West’s boss told her about the Community Service Society, one of the organizations supported by The New York Times Neediest Cases Fund. And the society drew $1,598 from the fund to cover her debt.

Ms. West remains a constant caretaker for her independent-minded son, who, she says, has come to accept her help grudgingly. She says that even if they are not on speaking terms after a disagreement, she is there to lend him a hand.

Both are continuing to deal with the inevitable challenges: Mr. West is awaiting word from doctors on whether a new growth in his lungs is cancerous. But one of his greatest assets, given all that he has overcome, is that he is comfortable in his own skin.

“I’m just always going to be me,” he said, “so why deal with somebody else?”

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Microsoft Battles Google by Hiring Political Brawler Mark Penn

SEATTLE — Mark Penn made a name for himself in Washington by bulldozing enemies of the Clintons. Now he spends his days trying to do the same to Google, on behalf of its archrival Microsoft.

Since Mr. Penn was put in charge of “strategic and special projects” at Microsoft in August, much of his job has involved efforts to trip up Google, which Microsoft has failed to dislodge from its perch atop the lucrative Internet search market.

Drawing on his background in polling, data crunching and campaigning, Mr. Penn created a holiday commercial that has been running during Monday Night Football and other shows, in which Microsoft criticizes Google for polluting the quality of its shopping search results with advertisements. “Don’t get scroogled,” it warns. His other projects include a blind taste test, Coke-versus-Pepsi style, of search results from Google and Microsoft’s Bing.

The campaigns by Mr. Penn, 58, a longtime political operative known for his brusque personality and scorched-earth tactics, are part of a broader effort at Microsoft to give its marketing the nimbleness of a political campaign, where a candidate can turn an opponent’s gaffe into a damaging commercial within hours. They are also a sign of the company’s mounting frustration with Google after losing billions of dollars a year on its search efforts, while losing ground to Google in the browser and smartphones markets and other areas.

Microsoft has long attacked Google from the shadows, whispering to regulators, journalists and anyone else who would listen that Google was a privacy-violating, anticompetitive bully. The fruits of its recent work in this area could come next week, when the Federal Trade Commission is expected to announce the results of its antitrust investigation of Google, a case that echoes Microsoft’s own antitrust suit in the 1990s. A similar investigation by the European Union is also wrapping up. A bad outcome for Google in either one would be a victory for Microsoft.

But Microsoft, based in Redmond, Wash., has realized that it cannot rely only on regulators to scrutinize Google — which is where Mr. Penn comes in. He is increasing the urgency of Microsoft’s efforts and focusing on their more public side.

In an interview, Mr. Penn said companies underestimated the importance of policy issues like privacy to consumers, as opposed to politicians and regulators. “It’s not about whether they can get them through Washington,” he said. “It’s whether they can get them through Main Street.”

Jill Hazelbaker, a Google spokeswoman, declined to comment on Microsoft’s actions specifically, but said that while Google also employed lobbyists and marketers, “our focus is on Google and the positive impact our industry has on society, not the competition.”

In Washington, Mr. Penn is a lightning rod. He developed a relationship with the Clintons as a pollster during President Bill Clinton’s 1996 re-election campaign, when he helped identify the value of “soccer moms” and other niche voter groups.

As chief strategist for Hillary Clinton’s unsuccessful 2008 campaign for president, he conceived the “3 a.m.” commercial that raised doubts about whether Barack Obama, then a senator, was ready for the Oval Office. Mr. Penn argued in an essay he wrote for Time magazine in May that “negative ads are, by and large, good for our democracy.”

But his approach has ended up souring many of his professional relationships. He left Mrs. Clinton’s campaign after an uproar about his consulting work for the government of Colombia, which was seeking the passage of a trade treaty with the United States that Mrs. Clinton, then a senator, opposed.

“Google should be prepared for everything but the kitchen sink thrown at them,” said a former colleague who worked closely with Mr. Penn in politics and spoke on condition of anonymity. “Actually, they should be prepared for the kitchen sink to be thrown at them, too.”

Hiring Mr. Penn demonstrates how seriously Microsoft is taking this fight, said Michael A. Cusumano, a business professor at M.I.T. who co-wrote a book about Microsoft’s browser war.

“They’re pulling out all the stops to do whatever they can to halt Google’s advance, just as their competition did to them,” Professor Cusumano said. “I suppose that if Microsoft can actually put a doubt in people’s mind that Google isn’t unbiased and has become some kind of evil empire, they might very well get results.”

Nick Wingfield reported from Seattle and Claire Cain Miller from San Francisco.

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L.A. County transit officials OK more funds for Blue Line safety

Los Angeles County transit officials Thursday budgeted $6.78 million more for improvements on the Blue Line — one of the busiest light-rail lines in the nation, with 26 million riders annually and a history of accidents and fatalities.

There have been eight deaths along the Blue Line so far this year, at least four of which were suicides, according to Los Angeles County Metropolitan Transportation Authority officials.

The most recent fatality occurred Thursday about 12:45 a.m., when officials said a woman apparently tried to swerve her Hyundai around lowered gate arms at a crossing in Compton and was struck by a Blue Line train.

Last summer, county Supervisor Zev Yaroslavsky, a member of the Metro Board of Directors, warned his colleagues that the Blue Line was on track to have more fatalities in 2012 than any other year in its history. The 22-mile-long Blue Line, the county's first light-rail line, opened in 1990 and travels from Long Beach to Los Angeles. In November, it averaged 93,201 weekday trips, the most ever for the line.

During its first dozen years, the Blue Line — which earned the dubious title of California's deadliest rail transit route in 1999 with 10 fatalities and 50 accidents — averaged 50.9 accidents a year, but over the next decade that dropped to an average of 27.9 accidents annually.

Metro has made several safety improvements that have reduced accidents, including putting photo enforcement cameras at street crossings to discourage drivers from trying to race trains across the tracks.

The line had some of its lowest accident totals between 2008 and 2011. But Yaroslavsky earlier this year said he saw the numbers rising again in 2012 and seemed frustrated that the issue was still around, saying: "This has been an ongoing open ... sore for us."

Also drawing attention to the issue were families such as the one that showed up at a board meeting wearing T-shirts with the picture of a dead teenage relative who had been struck by a Blue Line train while walking in Willowbrook.

After a Blue Line task force came up with several ideas to improve safety, the Metro board budgeted the money Thursday for more barriers, sidewalk improvements, new types of electric signs, better lighting around crossings, suicide prevention signs and audible warning devices, among other things.

Another factor fueling the safety changes were the results of a survey that showed that hundreds of Metro transit workers have concerns about their on-the-job safety. While most of the workers gave Metro high marks for safety, nearly half of the respondents still reported that they had had a close call that could have killed them or seriously injured someone.

Metro spokesman Marc Littman said that putting millions of dollars toward improvements shows that the agency is taking the issue seriously. He added that Art Leahy, Metro's chief executive officer, has also been focused on decreasing a backlog of maintenance issues on the Blue Line and across the system, including purchasing new cars.

But Yaroslavsky is not convinced that the added millions of dollars will change much on the Blue Line.

"These are things that should have been done a long time ago and whether they're going to be sufficient or not, I don't know.... We had another fatality last night," Yaroslavsky said Thursday. "It's the most dangerous rail line in our system."

"I want to see the number of fatalities and accidents along this line drop precipitously," he said, adding that although it is difficult to stop suicides, "we've got to try."

Mike Cano, transit deputy for county Supervisor and Metro Board Chairman Mike Antonovich, said that the agency lacks a strong culture of safety and that its leaders have been too focused on building projects and transit lines instead of ensuring the quality of existing operations.

"We're not doing the groundwork in terms of figuring out what happens to fares, what happens to maintenance … what happens to make sure our systems are retrofit" and safe, Cano said, adding that no one wants to look back after a major transit accident and wish that more had been done.

In an unrelated agenda item Thursday, the board awarded an advertising contract worth more than $100 million over five years to CBS Outdoor Group, which after several rounds of negotiating and voting beat out Titan Outdoor, which had bid several million dollars more. Metro analysts said they were concerned about Titan's finances.

And in a separate motion, Yaroslavsky said that next month he will ask the board to eliminate the $3 monthly maintenance fee assessed to those who use the new experimental ExpressLanes on the 110 and 10 freeways.

ari.bloomekatz@latimes.com

Times staff writer Dan Weikel contributed to this report.

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A Google-a-Day Puzzle for Dec. 14

Our good friends at Google run a daily puzzle challenge and asked us to help get them out to the geeky masses. Each day’s puzzle will task your googling skills a little more, leading you to Google mastery. Each morning at 12:01 a.m. Eastern time you’ll see a new puzzle posted here.

SPOILER WARNING:
We leave the comments on so people can work together to find the answer. As such, if you want to figure it out all by yourself, DON’T READ THE COMMENTS!

Also, with the knowledge that because others may publish their answers before you do, if you want to be able to search for information without accidentally seeing the answer somewhere, you can use the Google-a-Day site’s search tool, which will automatically filter out published answers, to give you a spoiler-free experience.

And now, without further ado, we give you…

TODAY’S PUZZLE:

Note: Ad-blocking software may prevent display of the puzzle widget.

Ken is a husband and father from the San Francisco Bay Area, where he works as a civil engineer. He also wrote the NYT bestselling book "Geek Dad: Awesomely Geeky Projects for Dads and Kids to Share."

Read more by Ken Denmead

Follow @fitzwillie and @wiredgeekdad on Twitter.

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Adele’s “21″ is top-selling U.S. iTunes album of 2012

LOS ANGELES (Reuters) – British singer Adele notched another accolade on Thursday as iTunes announced that her Grammy-winning album “21″ was the top-selling record of 2012 in its U.S. store, extending the disc’s successful run almost two years after it was released.

Adele, 24, who last year became the first artist to secure three iTunes milestones with top-selling album, single and artist of the year, came in ahead of country-pop star Taylor Swift‘s “Red” and British folk band Mumford & Sons‘ “Babel.”

ITunes did not reveal its sales or download figures.

British boy band One Direction’s debut album “Up All Night” and current Grammy nominees fun.’s debut “Some Nights” rounded out the five top-selling albums on iTunes in the United States.

“21,” released in February 2011, has performed strongly in the U.S. music charts this year following the singer’s Grammy-sweeping win in six categories in February 2012.

Adele also landed Screen Actors Guild and Golden Globe nominations for her sultry James Bond theme song “Skyfall” this week, becoming a strong contender in the best song category for Hollywood’s awards season.

“Thank you so much for the honor of being included in something as brilliant as the Golden Globes! Never in a million years did I ever think I’d come close to such a thing! Truly wonderful … thank you to the Bond family for giving me the opportunity,” the singer said in a statement on Thursday.

ITunes U.S. compiled their Best of 2012 list by looking at the most downloaded items from the Apple iTunes store.

Canadian pop star Carly Rae Jepsen had the top-selling track for her infectious breakthrough summer single “Call Me Maybe.”

Post-apocalyptic action film “The Hunger Games” was the best-selling movie while the second season of British aristocratic period drama “Downton Abbey,” another Hollywood awards favorite, was iTunes’ top-selling television series.

The iTunes Best of 2012 lists can be seen at www.itunes.com/AppStoreBestof2012

(Reporting by Piya Sinha-Roy, editing by Jill Serjeant and Mohammad Zargham)

Music News Headlines – Yahoo! News

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Recipes for Health: Red Cabbage, Carrot and Broccoli Stem Latkes — Recipes for Health

Andrew Scrivani for The New York Times

I love finding things to do with broccoli stems. I find that allowing the cabbage mixture to sit for 10 to 15 minutes before forming the latkes allows the cabbage to soften a bit, and the latkes hold together better.

5 cups shredded red cabbage

1/2 pound carrots, shredded (about 1 1/2 cups)

1 1/2 cups shredded peeled broccoli stems

2 tablespoons sesame seeds

2 teaspoons caraway seeds

1 teaspoon baking powder

Salt to taste

3 tablespoons oat bran

3 tablespoons all-purpose flour

3 tablespoons cornmeal

2 tablespoons buckwheat flour

3 eggs, beaten

About 1/4 cup canola, grape seed or rice bran oil

1. Heat the oven to 300 degrees. Line a sheet pan with parchment and place a rack over another sheet pan.

2. In a large bowl mix together the shredded cabbage, carrots, broccoli stems, baking powder, sesame seeds, caraway seeds, salt, oat bran, flour, cornmeal and buckwheat flour. Taste and adjust salt. Add the eggs and stir together. Let the mixture sit for 10 to 15 minutes.

3. Begin heating a large heavy skillet over medium heat. Take a 1/4 cup measuring cup and fill with 3 tablespoons of the mixture. Reverse onto the parchment-lined baking sheet. Repeat with the remaining latke mix. You should have enough to make about 30 latkes.

4. Add the oil to the pan and heat for 3 minutes or until hot. When it is hot (hold your hand a few inches above – you should feel the heat), slide a spatula under one portion of the latke mixture and transfer it to the pan. Press down with the spatula to flatten. Repeat with more mounds. In my 10-inch pan I can cook four at a time without crowding; my 12-inch pan will accommodate four or five. Cook on one side until golden brown, about four to five minutes. Slide the spatula underneath and flip the latkes over. Cook on the other side until golden brown, another two to three minutes. Transfer to the rack set over a baking sheet and place in the oven to keep warm.

5. Serve hot topped with low-fat sour cream, Greek yogurt or crème fraîche.

Yield: about 30 latkes, serving 6

Advance preparation: You can prep the ingredients and combine everything except the eggs and salt several hour ahead. Refrigerate in a large bowl. Do not add salt until you are ready to cook, or the mixture will become too watery, as salt draws the water out of the vegetables.

Nutritional information per serving: 226 calories; 14 grams fat; 2 grams saturated fat; 4 grams polyunsaturated fat; 8 grams monounsaturated fat; 93 milligrams cholesterol; 20 grams carbohydrates; 5 grams dietary fiber; 151 milligrams sodium (does not include salt to taste); 7 grams protein

Martha Rose Shulman is the author of “The Very Best of Recipes for Health.”

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Fed to tie interest rate to job gains

WASHINGTON — The Federal Reserve said it will continue aggressive measures to stimulate the economy and made a major policy shift to focus more directly on boosting the job market.

Fed policymakers said they would keep interest rates at historically low levels until unemployment drops below 6.5%.

It's likely to keep the Fed's short-term interest rates at historically low levels well into 2015.

The move marked the first time that Fed policymakers have tied themselves to an explicit unemployment goal. It appeared to end the long-running debate within the central bank over how aggressively to target the nation's lagging job market.

The jobless figure was 7.7% in November, and the Fed's new forecast doesn't see that dropping below 6.5% for about three years.

The decision was made easier by the slow pace of inflation, which remains below 2% on an annual basis. Critics of the Fed's policies have argued that efforts to stimulate the economy would lead to inflation, but so far, that has not happened, and Fed Chairman Ben S. Bernanke has argued that the risk is much smaller than the dangers posed by high unemployment.

"The conditions now prevailing in the job market represent an enormous waste of human and economic potential," Bernanke said Wednesday during a news conference after the central bank's last policy meeting of the year.

Under its new policy, the Fed would let its inflation outlook rise to 2.5% before taking action to curtail it — giving the nation's employers more time to create jobs.

The move to link interest rate policies directly to the jobless rate is meant to give the public and businesses greater confidence about how long interest rates will remain exceptionally low, and that by itself could act as a kind of stimulus to the economy.

The new push got a warm welcome from both economists and Wall Street.

Economist Bernard Baumohl at the Economic Outlook Group said the previous time frame for action was "self-defeating because it provided no incentive for employers to start spending any time soon to avoid higher interest rates. It just didn't create any sense of urgency to accelerate investments or increase the rate of hiring."

The Fed has kept its federal funds rate, which influences rates for credit cards, mortgages and business and other loans, near zero since December 2008. Unemployment has been near 8% or above since early 2009.

Bernanke and his colleagues also decided Wednesday to continue the controversial large-scale bond-buying programs in the new year. Specifically, the Fed will buy $40 billion of mortgage-backed securities and $45 billion of long-term Treasury bonds a month.

The purchases are intended to drive down long-term interest rates to spur spending, investment and lending, boosting economic activity as well as hiring.

The central bank launched the purchase of mortgage-backed securities in September to give a lift especially to the housing market, which Fed policymakers said Wednesday "has shown further signs of improvement." They said they would continue to buy bonds until the job market "improved substantially."

The Fed, which has a dual mandate to maximize employment and keep inflation in check, also forecast a somewhat stronger growth for next year.

Its policy statement Wednesday noted a slowing in U.S. business investment and "significant downside risks" in the global economy, but made no mention of the so-called fiscal cliff, the automatic federal budget cuts and tax hikes scheduled to take effect beginning Jan. 1.

In a 75-minute news conference, however, Bernanke said it was clearly evident that concerns about the fiscal impasse already had hurt the economy, weakening business investments and consumer confidence.

He said that whatever the Fed did, it was not enough to offset the full effects of a U.S. economy failing to resolve fiscal issues. But he was cautiously optimistic: "I actually believe that Congress will come up with a solution, and I certainly hope they will."

For years, the Fed didn't give any indication of its future interest-rate path and only in recent years signaled what it might do by using somewhat vague language. In June 2011, the Fed said that it would keep rates exceptionally low for an "extended period." In August 2011, policymakers said no change was likely until at least mid-2013. And that date has since been extended twice, to late 2014 and then mid-2015.

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